Contrary to popular thought, or at the very least still too high a proportion of companies and organizations, social media is not just a dissemination tool but rather a key communication function for companies. These media therefore have a concrete impact on consumer decision-making, an impact that stems in part from the dynamic or dysfunctional management of your communities.
Reviews and comments left by users on popular sites like TripAdvisor, Yelp, Amazon or Google have an influence on other potential consumers. Your reputation can be done and undone according to the opinions, proven or fraudulent, found there. Whether we like it or not, it is necessary to manage this reality. Here are five tips to consider. When it comes to Downtown Los Angeles Cannabis Dispensary then different ways for the proper promotion comes useful now.
Have an internal policy
You may have heard about the controversy surrounding the Tourism Côte-Nord tweet recently?
For those who do not know the context, Sam Hamad is a very influential minister of the provincial Liberal government in power, in the midst of a media storm in the wake of a series of allegations of influence peddling. He even left the province to take refuge in the place. A topo of news that the manager of community of North Shore Tourism has resumed in favor of a contest that just promoted this destination in remote areas, where one can isolate oneself and find peace.
But this community manager, a trainee, was suspended for three days because he had not respected the internal guidelines for content validation before publication. Personally, I maintain that the tasty tweet – and the controversy that ensued – will have been more successful than all the tweets of recent years! Nevertheless, if the organization has an internal policy in place (and it seems that it did), this kind of publication should be avoided. And you, do you have a policy in place? And what are the processes in place to avoid an unfortunate tweet or publication on Facebook?
Have an external policy
What happens if the controversy shows up on your Facebook, Twitter or TripAdvisor page? For example, if someone wrote an offensive, offensive, sexist, racist or other comment? It’s important to have a clearly explained policy, detailed in the “About” section of your Facebook page, in the Twitter account, Instagram, or even on your blog.
From the commentary Policy it is clear that the organization reserves the right to reject any comment deemed irrelevant. Because yes, it is allowed to delete a user comment, provided that the comment contravenes one of these conditions explicitly mentioned in the policy of your page. You need to be perfect in this matter now. This is the finer limit for you now and that is the reason you need to be essential now.