A homeowner is more likely to check online for top-rated pest control companies, rather than asking around. At a time when most home services are accessible online, you cannot afford to lose out on customers by avoiding digital marketing. Contrary to what many small business owners believe, marketing for pest control companies doesn’t have to be about big budgets. In this post, we are sharing more on how to get started. 

Find an agency specializing in pest control marketing

Your company may specialize in comprehensive pest control services for commercial and residential customers, but marketing is a different genre. Most small businesses don’t have the budget to hire marketing experts on the payroll, and the next best alternative is to outsource. Make sure to find an agency that knows pest control marketing in particular. Such agencies know what it takes to promote a niche business, and their services are usually customized to meet specific goals. 

Reimagine your website

Is your pest control business website ready for mobile? When was the last time you spend on website design? Is your website SEO-friendly? Even some of the best websites must be revamped at least once in two to three years. The good news is many pest control marketing services also offer web design, and they can guide on how to get the design right, to woo your target audience. 

Focus on local SEO 

For pest control companies, local customers matter more than anything else, and therefore, your SEO should be location-driven. Talk to the marketing agency in depth as how they plan to optimize your Google My Business (GMB) page, which is highly important for local SEO. The agency also needs to focus on directory listings and ensure that your business has positive reviews online. For this, online reputation management can be highly beneficial. 

Decide on a budget

Most marketing agencies are willing to work on small budgets for local pest control companies, but the eventual costs depend on what’s included in the package. While SEO is a great point to start, you will need other forms of online marketing sooner or later, including PPC, social media marketing, and reputation management. Work with the agency you have selected to set a budget for each month. 

If your pest control company doesn’t have a website yet, you are already missing out on customers. Find an agency that can take over your marketing needs and plan within a budget.